Lisa Hong Consultant
seoul
Korean, English
About Lisa
Lisa conducts direct research on beauty and personal care, consumer health, and also contributes to a strategy briefings offering global and regional coverage. Given her extensive experience, she has presented at numerous conferences and works directly with Euromonitor clients.
Lisa manages health and beauty research at Euromonitor's Seoul office. Her geographic focus is Asia, with a specialist interest in South Korea. In previous years working at an asset management company, Lisa analysed fmcg industries, listed companies, commodities, and economic trends, helping to gain insights for company overview and market potential assessment.
Recently Published Work
Coupang’s Luxury Leap: Farfetch Acquisition Fuels Retail Dominance
Lisa Hong
Coupang, a major player in South Korea’s e-commerce, has shown exceptional growth in the country and aims to fulfil its aspiration for global penetration. While its attempt to explore overseas market face challenges, Coupang persists in strategic expansions including recent Farfetch acquisitions. Through the acquisition, Coupang is accelerating its transformation from a retailer primarily focused on household essentials to a more comprehensive platform that includes luxury items.
Fashion Friday: Two Major Apparel Trends in South Korea
Lisa Hong
South Korea's apparel and footwear market is a mature market and is stagnating, showing less than 2% growth in 2019. In this matured market, there are two trends that could spark growth in the future. The first is "newtro", which is a combination of…
Fashion Friday: The Popularity of Athleisure and Leggings in South Korea
Lisa Hong
Athleisure, which blurs the bounds between casual and sportswear, has been a well-known trend in the fashion world for some time. South Korea is one of the countries leading this trend, boosted by the sales of leggings. Leggings in South Korea posted…