Lisa Holmes Head of Practice - Consumer Insights
chicago
English
As leader of Euromonitor’s Consumer Insights practice, I am an expert at identifying the right questions to ask of the right people, connecting clients with actionable insights from their target consumers, customers, and peers.
About Lisa
Lisa leads Euromonitor’s global Consumer Insights offering across both syndicated and custom products. She oversees a team of consumer insight specialists whose work includes: survey development, fieldwork management, data cleaning, rigorous data analysis, and insightful reporting.
Expertise
Lisa specialises in synthesizing the results of Euromonitor’s consumer research into client insights and business implications, particularly focusing on the consumer path to purchase and consumer segmentation. Prior to joining Euromonitor, Lisa was Senior Research Analyst at a high-profile private wealth management research firm.
Recently Published Work
Euromonitor's Approach to Consumer Insights
Lisa Holmes
Euromonitor International fields surveys and other consumer insights methods as part of our global research. These surveys allow us to contextualise the voice of the consumer alongside our global market data. Watch this video to learn more about our…
How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape
Lisa Holmes
In an ever-changing political, social and digital world, you need a consumer-centric strategy to be successful. Consumer segmentation can be a powerful tool to help brands better understand and appeal to their target market.
Uncover the Voice of Consumers and Industry Experts
Lisa Holmes
You should use consumer insights as the foundation of your strategic development. Surveys give you answers to shopper preferences, emerging trends and product development opportunities. Here's how we can help.