The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Kayla Villena is a beauty research analyst at Euromonitor International based in the Chicago office. She leverages six years of Euromonitor custom consulting experience to elevate her current work as Euromonitor's US expert in the dynamic beauty and personal care industry. She focuses on client engagement and content creation, particularly connecting consumer trends and company activities with changing narratives in the constantly-evolving health and beauty industries in the US. Kayla holds a master’s degree in Mass Communication and a bachelor’s degree in Telecommunication from the University of Florida, in addition to concentrations in Business Administration, Media Law, and Classical Studies.