Jekaterina Smirnova Consultant
vilnius
English, Lithuanian, Russian
About Jekaterina
Jekaterina is a Consultant at Euromonitor International based in Vilnius with a focus on services and payments industries.
Expertise
Jekaterina works in research covering consumer foodservice, travel and consumer finance. She is responsible for providing strategic analyses, monitoring trends, as well as conducting and managing the research process across Nordic markets. She has a special interest in consumer foodservice and aims to build definitive, global expertise in this industry. Jekaterina graduated from The Aarhus University School of Business and Social Sciences, where she obtained her bachelor’s degree and master’s degree in Economics and Business Administration and Marketing.
Related to Consumer Finance
Decoding Channel Preferences in Consumer Foodservice
Mikaely Correa
After the pandemic, despite players' expectations that circulation restrictions imposed during the crisis would stimulate consumers' desire to seek more out-of-home experiences, foodservice on-premises consumption (global value in USD current terms) has not yet returned to the levels seen in 2019 (pre-pandemic).
ByteDance - TikTok’s Parent’s Financial Expansion Objectives: Where Does Union Mobile Pay Acquisition Fit?
David Zhang
In April 2024, ByteDance was reported to acquire Union Mobile Pay (UMP) for CNY1.4 billion (USD200 million), pending regulatory approval. ByteDance operates popular social media and commerce platforms (TikTok and Douyin). This article analyses its strategic objectives of financial expansion, and the key threats and opportunities in relation to financial industries. UMP is considered to be a key chess piece of the game.
Money 20/20 Europe
Euromonitor International
Money20/20 Europe is home to the industry’s boldest and brightest new voices - where the money ecosystem comes together to shape what’s next for the industry.