london
English
As Global Lead for home and technology, Ian leads on content creation and client engagement. This includes the development of ongoing, long-term working relationships with clients in support of their commercial agendas, and reciprocal exchange of information and research understanding.
Ian advises clients primarily on home and technology industries and their social, economic and cultural context. Ian has worked right across research and is always keen to extend experience into new areas. To date, he has worked closely with commercial and consulting colleagues to deliver high quality results to our clients.
Many consumers strive to make sustainable choices in their purchases and daily habits. This puts increased pressure on brands to provide transparency and ethical products and services to their customers. In response, many companies have a proactive sustainability strategy in place.
There are structural government and industry shifts that continue to increase the prominence of cold wash, and there is a hard fact that will drive it beyond opposition. If every home on the planet used an automatic washing machine with the energy-inefficient hot wash behaviours of today, that would dramatically increase global household electricity use against an existing energy supply shortfall in developed and developing markets, and a looming CO2 emissions crisis.
Business Breakfast events are designed for industry professionals to participate in engaging insights-driven panel sessions delivered by industry partners, and to take advantage of the networking opportunity – all in under an hour across various cities!