Guilherme Machado Research Manager
são paulo
Portuguese, English
About Guilherme
Guilherme Machado is a Research Manager at Euromonitor in Brazil. He prepares analytical content on performance and trends across a range of industries, spanning beauty and fashion, beverages and tobacco, food and nutrition, home and technology and services and payments.
Expertise
Guilherme Machado has a bachelor's degree in Social Communication with an emphasis on marketing and business from ESPM (Escola Superior de Propaganda e Marketing) in São Paulo, a specialist in Communication Management from the University of São Paulo and a specialist in Fashion Business from SENAC / SP. He has fifteen years of experience in market intelligence and business consulting. Guilherme Machado previously worked in other research companies, gathering knowledge in market analysis via a range of different methodologies, including retailer panel and household panel.
Related to Industries
Three Key Global Consumer Trends in Pet Care for 2024
Ekaterina Tretyakova
Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.
Winners of Innovation: Key Markets, Categories and Retailers for NPD
Egle Tekutyte
On World Creativity and Innovation Day, a global UN day celebrated on 21st April, Euromonitor International provides insights on the most innovative countries, product categories and retailers, based on new product launches across global digital shelf. Monitoring new launches and their development empowers companies to identify opportunities and invest in innovation strategically.
Decoding Channel Preferences in Consumer Foodservice
Mikaely Correa
After the pandemic, despite players' expectations that circulation restrictions imposed during the crisis would stimulate consumers' desire to seek more out-of-home experiences, foodservice on-premises consumption (global value in USD current terms) has not yet returned to the levels seen in 2019 (pre-pandemic).