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Showing 33 - 64 of 3342 documents
ARTICLE

Megatrend: Middle-Class Retreat

Middle-class consumers are an important target group for businesses because they are the foundation and driver of consumer markets. The ‘Middle-Class Retreat’ megatrend asserts that while middle classes are booming in Asia, the middle classes in developed markets are struggling to maintain the economic position they enjoyed for the last half a century. Middle-class households […]
ARTICLE
VIDEO

Selling Electronics to the Elderly

Millennials have lots of choices when it comes to electronic products, as companies have identified these young adults as a key consumer segment. Seniors (aged 60 and over) are often neglected, and there are not many products specifically tailored to suit the lifestyles of these older consumers. Manufacturers and retailers are missing out on an […]
WHITE PAPER

Why Lifestyles Insights Matter for Business Strategy

Consumer lifestyles data and trends are not only important for shaping end-stage marketing tactics. Understanding the habits and values within a given populace will help businesses build more robust consumer profiles, which will guide product development decisions and market entry strategies. Download this strategy briefing today to understand why insight into consumer lifestyles and trends […]
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Lithuanians Increased use of Preventive Medicine Show Strong Consumer Health

Consumer health in Lithuania continues to generate strong sales growth. The industry’s positive performance in 2017 can be attributed mainly to rising consumer purchasing power, which has generated higher interest in innovative consumer health products with higher prices. However, many people remain rather conservative when purchasing and consuming products, preferring more familiar brands. The rising public awareness […]
ARTICLE

City at a Glance: Boston

Boston highlights Boston has a large pool of highly skilled employees. 51% of Boston’s adult population (aged 15+) held a higher education degree in 2016, against 35% elsewhere in the country. Consequently, Boston enjoyed a 29% premium in labour productivity over other parts of the US. The highly productive business services category accounted for 24% […]
ARTICLE

Megatrend: Experience More

Consumers are prioritising experiences over things. They engage directly with a product or service and in return, they receive an enhanced and unique interaction with the brand. Consumers are seeking out authentic experiences that suit their individual tastes, preferences and lifestyles. The Experience Economy There is a fundamental shift in consumer values towards experiences that […]
VIDEO
ARTICLE

The Economy and Infrastructure of Serbia

Serbia has been struggling since the 1990’s to regain their economy and bring it to where Hungary and other Eastern European countries are today. The country’s Economic Freedom ranking, after improving during 2011-2016, declined in 2017 due to weak fiscal prudence and a lack of reforms to improve bureaucratic structure. This set Serbia amongst the […]
ARTICLE

Consumer Food Service Set to Rise in India

100% Home delivery/takeaway saw a rise in India in 2016. This was mainly driven by increased number of working professionals within India, especially women. This decline resulted in a large proportion of the household/consumer base ordering food in, thereby helping to drive the growth of 100% home delivery/ takeaway. As more consumers are moving out […]
WHITE PAPER

Indian Super League: Outlook and Opportunities

With the eyes of global football turning to India hosting the 2017 FIFA Under 17 World Cup, Euromonitor International assesses the background, opportunities and risks inherent to the domestic Indian Super League (ISL). A league in its infancy but showing strong promise. This report provides a profile of the league over its first three seasons, […]
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Megatrend: Shopping Reinvented

How we buy goods and services in constantly in flux as economic and technological realities change every day for businesses and consumers. Shifting values and access to the internet have created a great deal of new competition for customers and today’s consumers shop across multiple platforms and merchants must be prepared to engage with them […]
WHITE PAPER
ARTICLE

Megatendência: Consumidores Conectados

Os consumidores estão cada vez mais conectados. Embora a conectividade tenha atingido primeiro os países desenvolvidos, a expansão de uma tecnologia móvel acessível permitiu que as pessoas em mercados emergentes também se conectassem à internet. Conectividade é o novo padrão Em 2017, 45% da população terá acesso à internet sendo que essa taxa aumentará para […]
WHITE PAPER

Current Trends in the Global Education Sector

After a dip of 6% in 2015, education revenues increased by 1%—to US$3.3 trillion—in 2016 and are forecast to grow by 3.5% CAGR for the period of 2016–2025. Changing demographics, increasing student mobility and the need to adopt technologies to engage tech-savvy millennials are all challenges that education providers face. This report extract looks at some […]
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The Growth of Internet Retail in South Africa

South Africa’s Internet retailing continues to generate strong positive growth, recording a strong double-digit current value CAGR in the process. Sales in internet retailing increased by 23% in 2016 to reach ZAR8.1 billion and the growth recorded in the channel in 2016 was slightly higher than what was seen during the preceding year. The increasing […]
VIDEO

Selling Electronics to the Elderly

Millennials have lots of choices when it comes to electronic products, as companies have identified these young adults as a key consumer segment. Seniors (aged 60 and over) are often neglected, and there are not many products specifically tailored to suit the lifestyles of these older consumers. Manufacturers and retailers are missing out on an […]
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Megatendência: Deslocamento das Fronteiras de Mercado

À medida que muitas partes do mundo se tornam superpovoadas e densamente cultivadas ou então atingem sua capacidade máxima, outras regiões começam a ganhar importância por seu potencial inexplorado. Esta megatendência, conhecida como “Shifting Market Frontiers” ou então “Deslocamento das Fronteiras de Mercado”, irá influenciar as estratégias futuras das grandes empresas em diversos setores. Para […]
ARTICLE
ARTICLE

Megatrend: Premiumisation

‘Premiumisation’ will be a key megatrend through to 2030.  While premiumisation may not seem like anything new, what has changed is the motivation behind consumers’ purchasing decisions. In the wake of the global financial crisis, with lavish displays of wealth out of fashion, consumers are spending more on products that can make them better: healthier, […]
ARTICLE
ARTICLE

Megatrend: Ethical Living

For consumers and businesses, increasing attention is paid to ethics and moral values. This translates into purchasing decisions framed by concerns about the environment, sustainability, animal welfare, production and labour practices, as well as desires to positively impact communities and people. The ‘Ethical Living’ megatrend is driven by three factors: awareness, availability and affordability. Emergence […]
ARTICLE

Ukraine’s Lodging Industry Seeing Recovery

Industry Overview Hotels current value sales grew by 7% in 2017 to reach UAH8.8 billion. Compared to 2016, when sales increased by just 2%, such a performance can be seen as a strong recovery. However, a weak economy and unstable political situation continue to impact hotels in Ukraine in 2017. In addition, undeveloped lodging infrastructure […]
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