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- statistics
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- Sub-Saharan Africa
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- sugar
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- supplement
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- sustainability
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- sweeteners
- SWOT analysis
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- tea
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- televisions
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- Tesco
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- tissue and hygiene
- tobacco
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- Top 10 Global Consumer Trends
- Top 10 Global Consumer Trends 2019
- Top 100
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- top 100 megabrands
- toys and games
- TPP
- trade
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- Trump
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- Turkey
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- Ukraine
- unemployment
- Unilever
- United Arab Emirates (UAE)
- United Kingdom (UK)
- United States (US)
- urbanisation
- value
- vegan
- vegetarian
- video
- video games
- videos
- Vietnam
- virtual reality
- VisApp
- vitafoods
- vitamins and dietary supplements
- vodka
- volunteering
- Walmart
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- water
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- wearables
- webinar
- weight management
- Western Europe
- wheat
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- World Cup
- World Travel Market (WTM)
- WTM
- Xbox
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- yoghurt
- youth
- Zara

Authors

Erika Sirimanne 10/15/2018

Erika Sirimanne is the global head of home and garden research, based in Euromonitor’s Singapore office. She has a Master’s degree in Political Economy from Sydney University and has been with Euromonitor since 2011, working previously in research covering Australia and New Zealand. Professional interests include understanding key drivers and consumer behaviour within the home and garden space, including gardening, home improvement, homewares and home furnishings.