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Daphne Kasriel-Alexander works as Consumer Trends Consultant with Euromonitor International. She commissions analysis on consumer trends and writes Euromonitor’s Top 10 Global Consumer Trends report helping businesses and organisations decode their consumers. Daphne is inspired by making sense of contradictory global trends such as a desire for instant gratification alongside a celebration of frugality.
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Attila Kecskeméti

Podcast
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April 25, 2017
As 2017 unfolds, consumers aged over 50, the most vocal and youngest of whom are part of a generation known for their outspoken views, the baby boomers, are living a changed ageing narrative with shifting perceptions and attitudes towards maturing. This sees articulate ‘ambassadors’ and organisational advocates ‘disrupting ageing’ via louder consumption demands, shifting work […]
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November 5, 2016
Both consumers and high profile influencers are challenging ageing in disparate spheres such as wellness, advertising and sports participation as 2016 unfolds. Ageing is central to public debate as the future for many world regions is much greyer, and mature consumers remain a huge market. We can now talk of a mature lifestyle as more […]
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August 12, 2016
With recent unsettling world events further undermining the consumer sense of safety, the motivation to secure control over our lives is only intensifying as 2016 progresses. The need to recover a sense of order and strength is influencing many buying decisions and disparate consumer behaviour including ‘helicopter parenting’, the interest in smart homes and where […]
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July 18, 2016
As 2016 progresses and global instability and public debate about environmental protection continues, more younger consumers are keen on becoming “changemakers” and embracing social causes. From buying ‘responsible’ brands to pairing down consumption, these “changemakers” are having an impact on the economy, lifestyles and buying habits. Listen as MP3
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March 12, 2016
Gender blurring is a rejection of gender stereotypes and saluting an androgynous lifestyle. This trend has manifested itself in many ways: Calvin Klein’s gender-free fragrance CK2, the declassification of toys by Disney and Amazon, and even Playboy’s toned-down issue in March 2016. This trend will continue to impact the media, consumer ideals, and industries in […]
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November 18, 2015
  Economic conditions in different world regions and countries will impact how consumers spend their money this holiday season. Consumers in North America, Europe and some part of the Asia-Pacific region are approaching this holiday season with a more positive outlook than consumers in Latin America. As the holiday buying season becomes continually stretched, online […]
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August 3, 2015
Listen as MP3 The sharing economy and ethical consumption are part of a larger sharing and caring consumer trend. This movement has arisen from the seeds planted by the green trend when consumers began embracing the power of voting with their wallets. Today, consumers view the products and services they choose to endorse via consumption […]
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June 15, 2015
Listen as MP3Online influencers, whether popular vloggers or celebrities touting lifestyle brands, have massive impact on like-minded consumers buying habits. These influencers and their audience are digital natives who have no qualms using the internet to buy products from abroad that are not available in their local markets, blurring the boundaries of regional economies. Listen […]
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March 21, 2015
As internet penetration grows in both emerging and developed markets, consumer concern about privacy and safeguarding personal information grows alongside it. This topic has been highlighted by a number of recent scandals regarding privacy breaches from both government organizations and from brands. These have pressed both consumers and brands to consider the ethics surrounding the use of consumer data.
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November 16, 2014
December shopping trends and forecasts vary from region to region due to differing consumer cultural and economic circumstances.  Globally, though, retailers will aim to further unify their online and offline shopping experiences and take advantage of 24-hour buying dates. Listen to the full podcast for complete insights into consumer intentions in each major economic region. […]
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October 16, 2014
Download as MP3 Consumers listen to and trust their peers more than the brands they are purchasing from. The new post-recessionary consumer is more cautious than their predecessors and will rarely make a purchase without checking out other consumers’ opinions first. More brands are building up their social media presence as a tactic to connect […]
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August 11, 2014
Consumers are slowly adopting pre-recession spending habits in all aspects of their lives, and vacations and holidays are no different. In 2014, consumers aren’t restricting themselves to “staycations”, although they remain budget-conscious when travelling.  Many consumers are taking camping holidays, family trips and staying with friends in order to leave their dwellings but stay within […]
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