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Daphne Kasriel-Alexander works as Consumer Trends Consultant with Euromonitor International. She commissions analysis on consumer trends and writes Euromonitor’s Top 10 Global Consumer Trends report helping businesses and organisations decode their consumers. Daphne is inspired by making sense of contradictory global trends such as a desire for instant gratification alongside a celebration of frugality.
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Attila Kecskeméti

Articles
June 16, 2017
Today’s family demands are launching youngsters into consumption at an earlier stage. Typical factors include parents struggling with work / life balance and a consequent greater consumer reach for paid-for convenience, extended online time for all and youngsters staying in the home, often into their 20s and beyond. This reality empowers children with greater agency […]
February 24, 2017
*This is an excerpt from our recent white paper, Top 10 Global Consumer Trends for 2017. Download the white paper for more insights on key consumer trends.   In 2017, almost a quarter of everyone on the planet will be over the age of 50, a record number. These consumers are transforming what it means […]
December 18, 2016
In 2016, agnostic shoppers continue to be drawn to innovation around value; ideas that play with, even challenge their perception of what a good purchase means. This was clear in the consumer enthusiasm for the global buying bonanza over November’s discount days. Shoppers voted with their wallets to confirm the sustained appeal of thrifty shopping […]
August 31, 2016
As 2016 progresses, saving time continues to be about new attempts to buy time beyond convenience, with consumers showing greater willingness to outsource aspects of their lives. Time saving solutions for busy urbanites take in numerous subscription services delivering curated products to consumer homes, new apps to help consumers bypass queues, real time customer service […]
July 28, 2016
With recent unsettling world events further undermining the consumer sense of safety, already challenged by home, child, personal and financial security concerns, the motivation to secure control over our lives is only intensifying as 2016 progresses. The need to recover a sense of order and strength is influencing many buying decisions and disparate consumer behaviour […]
July 25, 2016
With a major global sporting event around the corner, brands are keen to engage the millions of viewers globally who will be glued to screens, portable and big, often simultaneously, for the Rio Olympics. This year’s Olympics have already been dubbed the ‘Smartphone Olympics‘ as many younger digital native consumers in particular are expected to […]
April 2, 2016
People are happy to talk the talk but not so enthusiastic about walking the walk. Exercise is a game of two halves in much of North America, half the population are avid participants and the other half have thrown in their gloves. Key trends Wearable technology sets the pace; Generation games; Baby boomer bounce; Strut […]
March 23, 2016
The current generation of North American consumers may be more connected and tech savvy than any that has come before, but many aspects of college life remain fundamentally unchanged.
February 26, 2016
Medical tourism, where consumers travel to a foreign country for the purpose of obtaining medical treatment in that country, is growing in popularity among consumers in the US and Canada as populations age, healthcare costs spiral in the former and waiting lists grow longer in the latter. They are also tempted by the holiday setting and […]
February 8, 2016
On January 28, 2016 the webinar “Top 10 Global Consumer Trends for 2016” examined how millennials will drive consumption in the new year, placing importance on local, greener options, a desire for control and an emphasis on mental health and wellbeing. These are the questions our audience asked after the webinar: Do you think the […]
February 8, 2016
Chinese New Year, or Spring Festival, is the most important festival in Chinese culture. It is traditionally a time for family reunions, as well as gift exchange between families, friends and business contacts. In 2016, the Year of the Monkey kicks off on February the 8th.   
December 25, 2015
Despite their doubts about the effectiveness of individual actions in the face of massive global pollution, growing numbers of consumers are making efforts to live more sustainably.

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