Daphne Kasriel-Alexander works as Consumer Trends Consultant with Euromonitor International. She commissions analysis on consumer trends and writes Euromonitor’s Top 10 Global Consumer Trends report helping businesses and organisations decode their consumers. Daphne is inspired by making sense of contradictory global trends such as a desire for instant gratification alongside a celebration of frugality.

June 16, 2017
Today’s family demands are launching youngsters into consumption at an earlier stage. Typical factors include parents struggling with work / life balance and a consequent greater consumer reach for paid-for convenience, extended online time for all and youngsters staying in the home, often into their 20s and beyond. This reality empowers children with greater agency […]
February 24, 2017
*This is an excerpt from our recent white paper, Top 10 Global Consumer Trends for 2017. Download the white paper for more insights on key consumer trends.   In 2017, almost a quarter of everyone on the planet will be over the age of 50, a record number. These consumers are transforming what it means […]
December 18, 2016
In 2016, agnostic shoppers continue to be drawn to innovation around value; ideas that play with, even challenge their perception of what a good purchase means. This was clear in the consumer enthusiasm for the global buying bonanza over November’s discount days. Shoppers voted with their wallets to confirm the sustained appeal of thrifty shopping […]
August 31, 2016
As 2016 progresses, saving time continues to be about new attempts to buy time beyond convenience, with consumers showing greater willingness to outsource aspects of their lives. Time saving solutions for busy urbanites take in numerous subscription services delivering curated products to consumer homes, new apps to help consumers bypass queues, real time customer service […]
July 28, 2016
With recent unsettling world events further undermining the consumer sense of safety, already challenged by home, child, personal and financial security concerns, the motivation to secure control over our lives is only intensifying as 2016 progresses. The need to recover a sense of order and strength is influencing many buying decisions and disparate consumer behaviour […]
July 25, 2016
With a major global sporting event around the corner, brands are keen to engage the millions of viewers globally who will be glued to screens, portable and big, often simultaneously, for the Rio Olympics. This year’s Olympics have already been dubbed the ‘Smartphone Olympics‘ as many younger digital native consumers in particular are expected to […]
April 2, 2016
People are happy to talk the talk but not so enthusiastic about walking the walk. Exercise is a game of two halves in much of North America, half the population are avid participants and the other half have thrown in their gloves. Key trends Wearable technology sets the pace; Generation games; Baby boomer bounce; Strut […]
March 23, 2016
The current generation of North American consumers may be more connected and tech savvy than any that has come before, but many aspects of college life remain fundamentally unchanged.
White Papers
January 16, 2017
Consumers are now more demanding of products, services and brands than ever before, and are using digital tools to articulate and fulfil their needs. The 2017 consumer is harder to characterise, not least because identity is multidimensional and in flux, with shoppers more likely to have a hand in defining themselves and their needs. Download […]
January 12, 2016
Global consumption in 2016 will see a blend of established, new and counter trends, challenging the way consumers live and shop. From brand-agnostic and over-connected consumers to a focus on greener food and mental wellbeing, Top Global Consumer Trends for 2016 analyses prevalent trends, consumer attitudes and purchasing decisions across consumer types, industries and countries.
January 15, 2015
2015 consumers like to shop but are time-poor, seeking convenience, greater choice, global availability and instant gratification.
January 14, 2014
Trends include an overwhelming desire globally to indulge in luxury goods, download more apps and document experiences visually through social media.
April 25, 2017
As 2017 unfolds, consumers aged over 50, the most vocal and youngest of whom are part of a generation known for their outspoken views, the baby boomers, are living a changed ageing narrative with shifting perceptions and attitudes towards maturing. This sees articulate ‘ambassadors’ and organisational advocates ‘disrupting ageing’ via louder consumption demands, shifting work […]
November 5, 2016
Both consumers and high profile influencers are challenging ageing in disparate spheres such as wellness, advertising and sports participation as 2016 unfolds. Ageing is central to public debate as the future for many world regions is much greyer, and mature consumers remain a huge market. We can now talk of a mature lifestyle as more […]
August 12, 2016
With recent unsettling world events further undermining the consumer sense of safety, the motivation to secure control over our lives is only intensifying as 2016 progresses. The need to recover a sense of order and strength is influencing many buying decisions and disparate consumer behaviour including ‘helicopter parenting’, the interest in smart homes and where […]
July 18, 2016
As 2016 progresses and global instability and public debate about environmental protection continues, more younger consumers are keen on becoming “changemakers” and embracing social causes. From buying ‘responsible’ brands to pairing down consumption, these “changemakers” are having an impact on the economy, lifestyles and buying habits. Listen as MP3

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