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Caroline Bremner manages the global research programme for the travel industry at Euromonitor International, which she joined in July 1996. Caroline has a degree in French (MA (Hons), University of Edinburgh) and Postgraduate Diploma in European Marketing and Languages (PG Dip, Napier University, Edinburgh).
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Articles
March 2, 2018
Key trends The after stage of the customer journey covers all interactions that take place between a consumer and brand after the purchase of a product/service. Post-purchase stages include brands seeking consumer retention so as to drive  repeat purchases, nurturing a long-term customer relationship through loyalty programmes and e-marketing as well as the importance of […]
March 1, 2018
Key trends of the during stage The during stage of the customer journey pivots on the purchase of the product/service conducted online or offline. This transactional stage encompasses the in-store experience as well as consumer interactions with the brand upon delivery or while using the product/service. Key elements of the ‘during’ stage include living it […]
February 27, 2018
Over-tourism may be the buzz word of 2017 but it marks a watershed moment where there is a growing realisation in the travel industry that visitor numbers at all costs is no longer a sustainable strategy. Starting from the smart city template, destinations are adapting to challenges such as overcapacity and are harnessing the power […]
February 26, 2018
The customer journey deconstructed It is vital for brands to understand each stage of the customer journey, analysing each interaction, across every platform and channel, to remove disconnects and ensure a seamless brand experience. Before the purchase, brands need to inspire, educate and encourage consumers to engage and part with their cash. Thanks to new […]
February 12, 2018
The United Nations made 2017 the International Year of Sustainable Tourism, months after the successful signing of the COP21 agreement in Paris in December 2016. With a sharper focus on sustainability, it is therefore not then too surprising that certain tourism flashpoints have hit the global headlines, and the travel industry is having to justify […]
November 10, 2017
Brexit perpetuates uncertainty, dampening UK economic growth A No-Deal Brexit scenario (run on Q1 2018) points to further economic slowdown in 2018, whereby the UK is unable to find agreement with the EU, and trade relations revert to the WTO as default.  This scenario has a high probability of 40-50% over the next two years. […]
October 27, 2017
With much changing in the UK outbound, inbound and domestic marketplaces, Brexit developments, sterling movement and growth in competition are already having significant effects in the UK markets in 2017. World Travel Leaders session will look in detail through Euromonitor research what more can we expect in 2018 and beyond. Travel and tourism continues to […]
October 6, 2017
There is a fundamental shift in consumer values towards experiences over things that bring happiness and well-being, with spending on experiences like travel, leisure and foodservice to rise to US$8.0 trillion by 2030. The experience trend is impacting across sectors, from the value placed on the dine-in experience in consumer foodservice, and the importance of […]
White Papers
October 11, 2017
This year’s report incorporates WTM Global Travel Trends to give further insight on how city destinations are at the forefront of tourism growth and innovation and how travel trends are borne out of the opportunities and challenges that cities face.  
September 14, 2016
For over a decade, the WTM Global Trends Report by Euromonitor International has been at the forefront of accurately predicting major travel trends around the world, looking at how the travel industry is developing in a rapidly changing landscape. While 2016 has served up a host of geopolitical tensions, the travel industry is resilient with […]
November 2, 2015
Today, we unveiled the WTM Global Trends Report 2015 identifying the top emerging travel trends:   1. The new American dream: work less, play hard A growing number of American companies offer unlimited vacation time to create a happier, loyal and motivated staff, which will have an effect on travel bookings.   2. Smart technology […]
Videos
Podcast
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February 25, 2010
Click here to listen – In this episode of Globalcast, Euromonitor International’s Head of Travel and Tourism Research, Caroline Bremner, discusses the Top City Destination rankings.  This podcast reviews which destinations have been most affected by the downturn in both negative and positive ways, and looks at what the next 12 months will bring. Hear […]
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February 20, 2009
Click here to listen – In this episode of Globalcast, Euromonitor International Research Managers Caroline Bremner and Michelle Grant discuss how the global travel industry is handling the economic crisis and the impact on the industry now and in the future. Learn about: How international travel destinations will benefit from the election The destinations losing […]
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