Carmen Silva Consultant
santiago
Spanish, Castilian, English, French, Portuguese
About Carmen
Carmen is a Consultant in beauty and fashion at Euromonitor, with a strong regional focus on Latin America. She covers industries such as beauty and personal care, consumer health, fashion, eyewear, luxury and personal accessories. Currently, Carmen leads conversations with clients across the region, with work covering market insights, forecasting models, channels, among others.
Expertise
Carmen leads regional market research, covering 14 countries in Latin America. She also writes briefings and blogs, and works closely with the forecasting model team to improve tools, analytics and methodology. Her role also includes a strong relationship with industry players and giving conferences in many events as a regional expert. Carmen is an economist, with a background that includes studying in Belgium. Prior to Euromonitor, she worked for many years in the Latin America Steel Association, supported an environmental consulting company specialising in tire production. She has now has been with Euromonitor for over five years, building on its Latin America capability.
Recently Published Work
Personalised Shopping Experiences: How Pharmacies and E-Commerce are Winning Sales from Direct Sellers in Latin America
Carmen Silva
A direct selling revival is unlikely to happen in 2024. Consumers craving personalised shopping experiences are migrating towards pharmacies. In this article, Euromonitor International explores the drivers for channel depletion in Latin America.
Navigating the Effects of El Niño on Consumer Industries in Latin America
Jorge Zuniga
With climate change influencing all consumer sectors, integrating sustainable practices becomes paramount for risk reduction and resilience building. Amidst this, phenomena like El Niño pose additional challenges, altering consumption patterns and sparking new demands, especially in Latin America.
Unlocking the Power of Loyalty Programmes in Latin America
Carmen Silva
How does loyalty build in Latin America? After defining what makes the region a unique market, Euromonitor deep dives into how loyalty programmes evolve and are perceived among consumers.