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Attila Kecskeméti is a contributing analyst with over 20 years experience in understanding Hungarian consumers and trendspotting. His key research focus is on retail, travel and consumer foodservice. Attila graduated with a degree in economics from Corvinus University of Budapest and earned his MBA at Case Western Reserve University. Attila has been working as market research professional for 12 years after spending 10 years as strategic planner at advertising agency Young & Rubicam.
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Minji Kim

Articles
November 5, 2016
The rapid evolution of innovative business models rooted in a sharing economy has shaken up pricing and distribution of goods and services formed over many years in Hungary – in a similar way to how the internet itself had already reshaped the retailing, music and film industries, among others. In 2016, 4% of Hungarian retailing sales […]
November 5, 2016
“Be careful what you wish for because you just might get it” – this old adage keeps being repeated as the unexpected restoration of Sunday store opening in Hungary, following a one-year ban, brings with it some extra challenges retailers had not anticipated. Sunday opening restricted in 2015 but remains unpopular Hungarian retailers have been […]

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