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Angelica Salado is a research analyst from Euromonitor International and responsible for conducting local studies of alcoholic and non-alcoholic drinks, tobacco, healthy beverages, packaging and ethical labels in Brazil. She has more than six years of both qualitative and quantitative market research expertise. Angelica holds a BA in International Relations focused on Marketing and Business from ESPM SP (Escola Superior de Propaganda e Marketing).
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Articles
July 19, 2018
O gim foi o destilado que apresentou o maior crescimento no volume total consumido no mundo em 2017, com aumento de 5% em relação ao ano anterior. O Brasil também segue a tendência global; enquanto o setor de destilados apresentou crescimento flat no volume total de vendas, o gim apresentou um crescimento surpreendente de 66%, […]
June 26, 2018
Embora seja possível observar sinais de uma certa recuperação econômica refletida na renda disponível das famílias – com crescimento real estimado em 2,5% para 2018 – o consumo dos brasileiros ainda se mostra bastante tímido. O alto índice de endividamento da população, somado às incertezas econômicas, contribui para inibir grande parte dos gastos com produtos […]
April 20, 2018
Quando pensamos em tendências de consumo globais em alimentos, alguns temas inegavelmente nos vêm à mente: busca por produtos mais frescos e saudáveis, reposicionamento de produtos indulgentes, valorização de ingredientes locais, entre muitos outros. Recentemente, no entanto, um novo tema vem ganhando cada vez mais espaço nas arenas de discussão sobre alimentos e bebidas: a […]
February 10, 2018
Entra ano, sai ano e o carnaval de rua brasileiro não perde seu fôlego. Não há como negar, no entanto, que algumas mudanças significativas no jeito de se divertir dos foliões aconteceram nos últimos anos. Além da overdose de sereias e unicórnios no Carnaval de 2017, formando a comissão de frente dos blocos com as […]
November 25, 2017
The current Brazilian crisis has led to a slowdown and even a retraction in the volume growth of many food categories, mainly among those that are not considered priorities, like chocolate and sugar confectionery. Despite this negative situation, packaged food is projected to reach R$312 billion in 2017, with current value sales growth of 5% […]
November 9, 2017
In Brazil, it is safe to say that families’ dynamics have been changing, with smaller households and more intense routines in the urban centres. Euromonitor International’s latest studies indicate that over the last 20 years, there has been an increase of 332% in single person households. In addition, women’s presence in the labour market increased […]
November 8, 2017
With around 13.3 million unemployed Brazilians in August 2017, according to IBGE (the National Statistics Institute), more than ever consumers are acting with caution, cutting out expenses perceived to be non-essential. Even those that are currently employed act as if they were not, fearing the economic instability in the country. As a consequence of this […]
November 7, 2017
A última edição da pesquisa global de tabaco da Euromonitor revelou um marco importante para o segmento: em 2016, a participação dos cigarros no mercado total de tabaco caiu, pela primeira vez, abaixo dos 90%. Esse marco indica a crescente relevância dos fatores que impactam as vendas de cigarros ao redor do mundo. Na América […]
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August 14, 2017
An unfavorable economy in Brazil is turning consumers there toward illicit cigarettes. Illicit cigarettes are often more than half the price of legal cigarettes, and consumers with low incomes and the unemployment are turning to these illegal products. In fact. about 41 percent of all cigarette sales in Brazil are from illicit products. Legal tobacco […]
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July 18, 2017
Brazil continued to face a challenging environment in 2016, with markets expecting a negative growth of 3.7% in GDP on top of a 3.8% decline in 2015. As the economic situation continued to postpone signs of recovery, consumers’ purchasing decisions became increasingly rational. Euromonitor gives an overview of the most important changes in the local […]
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