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Future of Consumption: Unlocking Gen Z Behaviour
Jana Rude
Generation Z, comprising 23.2% of the global population in 2023, is poised to wield significant consumer influence. However, their polarised behaviours toward social activism, technology, and spending present challenges for businesses. This article suggests leveraging Gen Z's key values - empowerment, self-expression, belonging, rationality, and retreat - to tackle dichotomous behaviours and build a future-proof customer base.
The New Business Frontier: How to Thrive in Sub-Saharan Africa
Jacques Olivier
In the new consumer reality, where the focus is firmly on affordability, value, and the cost of living, sub-Saharan Africa emerges as a region rife with opportunities. To fully embrace these opportunities, businesses need to prepare for the evolution of the youth cohort, offer and take advantage of homegrown offerings based on local demands, and embrace technological innovation as an enabler for financial inclusion.
What to Expect from the Middle Eastern Consumer in 2024
Rabia Yasmeen
Euromonitor International recently published its Top Global Consumer Trends for 2024, on the back of a rigorous research process to foresee how consumer behaviour is expected to evolve and what it means for businesses. This study also enables us to outline what to expect from consumers in the Middle East during 2024.
What Women Want: Unveiling Female Consumer Behaviour in the Global Marketplace
Jana Rude
The female consumer segment is numerous, diverse, multifaceted, and increasingly influential. Hence, knowing the dynamics of what women want, their preferences, needs and behaviours, is pivotal in shaping market strategies, driving innovation, and fostering inclusive growth across industries. This article explores the top three Female Consumer dimensions, offering key strategies to bulletproof the future consumer base.
2024 Consumer Trends in Asia and the Impact on E-Commerce
Rabia Yasmeen
Consumers tend to tighten budgets in the face of economic uncertainty and look to get the best value from their everyday purchases. Tech-savvy Asian consumers utilise online shopping platforms for value visibility through price comparisons and online reviews before purchases.
2024 Consumer Trends to Watch
Euromonitor International
Stream this on-demand webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.