Appreciating Fashion in Singapore

Singapore has emerged as a leading fashion hub in Asia Pacific and has a highly evolved competitive landscape as brands are expected to cater to citizens as well as sizeable populations of foreign residents and tourists. Purchase decisions are increasingly influenced by brand perception as female consumers consistently look to premium international brands for personal accessories and footwear. This is an excerpt of the presentation that Sulabh MadhwalSulabh Madhwal, Personal Accessories Analyst, gave at UBIFrance this year.