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Date: June 16-18, 2016
Location: Paris, France
EMI Speaker: Nicholas Micallef, Analyst – Beauty and Personal Care Research
Standing Out of The Beauty Crowd Through Channel Diversity and Enhanced Experience
Transcending the market is an increasingly challenging job, and as the beauty brand and product offer proliferates, gaining share and securing adequate retail space becomes tougher. While innovation and efficacy are now basic expectations, what really strikes a chord with discerning consumers is the experience with the product.
The retail strategy adopted is indeed, more crucial than ever. Multi-brand retailers are notably, serving as an ideal and/or a stepping stone for brand owners to go it alone as their reputation consolidates.
Several cases demonstrate success stories of brands operating their own stores. Standalone store concepts and the experience they provide are also filling a gap better than advertising in promoting brand and product qualities.
Alternative Fragrance & Beauty, the pop-up expo in the heart of Paris’s Upper Marais: for all brands whose DNA spells the future of perfume and beauty.
Over the two-day period, participating brands will be able to woo international buyers and distributors, enlarge their sales network and make key contacts. And for the first time, doors will be opened to consumers for an entire day, creating a chance for brands to connect directly with them and introduce them to the intimate details of their products and thus create an attachment.
This all-new format, which boosts business opportunities, is intended to enhance brands’ image and identity, giving them the chance to tell a story, their story.
To find out more about the event and for the full conference program visit http://www.alternativebeautyparis.com/.