Alcoholic Drinks 2011, Part 1: Regional Performance and Prospects


The global alcoholic drinks industry once again demonstrated its relative resilience to wider economic concerns in 2011. This has come on the back of seemingly improving socioeconomic fundamentals that have fortified top line sales against the post-recessionary tide still engulfing other FMCG industries. Nevertheless, the increasingly divergent fortunes separating developed and emerging markets are fast transforming the latter into the main protagonists in the industry.

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