Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreOne of Africa’s key strengths is its population. It is young, urbanising and fast-growing – in sharp contrast to most developed economies and even some large emerging markets such as China. Five countries – Nigeria, Ethiopia, the Democratic Republic of Congo, Tanzania and Uganda will account for half the region’s population growth to 2030. Many countries in the region are also benefitting from a demographic dividend – a point where the population of working age is increasing, whilst the fertility rate is in decline, and the population aged 65+ remains small. This increase in the share of the population that is in the working age-group, spurs economic growth.