The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
One of Africa’s key strengths is its population. It is young, urbanising and fast-growing – in sharp contrast to most developed economies and even some large emerging markets such as China. Five countries – Nigeria, Ethiopia, the Democratic Republic of Congo, Tanzania and Uganda will account for half the region’s population growth to 2030. Many countries in the region are also benefitting from a demographic dividend – a point where the population of working age is increasing, whilst the fertility rate is in decline, and the population aged 65+ remains small. This increase in the share of the population that is in the working age-group, spurs economic growth.