Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreTraditionally underserved by fixed-line telephony, the advent of mobile communications has been particularly beneficial to consumers in Africa and the Middle East. A large majority of households in such countries as Morocco and South Africa now have at least one mobile phone. This is helping to popularise such services as mobile payments in countries where bank accounts are rare. With handset prices falling, smartphones are growing in popularity, helping to drive strong growth in internet usage.