The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Traditionally underserved by fixed-line telephony, the advent of mobile communications has been particularly beneficial to consumers in Africa and the Middle East. A large majority of households in such countries as Morocco and South Africa now have at least one mobile phone. This is helping to popularise such services as mobile payments in countries where bank accounts are rare. With handset prices falling, smartphones are growing in popularity, helping to drive strong growth in internet usage.