The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
South Africa is the world’s 25th largest economy in PPP terms and Sub-Saharan Africa’s largest. Its consumers are amongst the highest spending in the region and one-in-three dollars spent in Sub-Saharan Africa are spent in South Africa. Unsurprisingly, many multinationals use South Africa as their starting point for a Sub-Saharan market entry strategy. However, the economy is growing only sluggishly and unemployment remains stubbornly high. Income is distributed unequally and poverty is high – with almost 40% of households earning disposable incomes of less than US$5,000 in 2013. Download the full presentation by Sarah Boumphrey here.