2020 Global Consumer Types: Who Is the Minimalist Seeker?

Summary of the minimalist seeker

Best ways to target the Minimalist Seeker

• Clear packaging and labelling information in-store and online with specific emphasis on eco-conscious, sustainable, locally sourced and high-quality ingredients and / or materials
• Easy-to-use comparison platforms to facilitate the shopping decision making process and research phase of the path to purchase
• Promotion of products with waste reduction features, such as recyclable materials or second-hand purchases

Impact of Coronavirus (COVID-19) on the Minimalist Seeker

The Minimalist Seeker highly values community issues, which are likely to take precedent in the wake of COVID-19. They will place even more emphasis on shopping locally, supporting local businesses as well as continuing to make eco-friendly and sustainable purchases.

The Minimalist Seeker is also likely to invest in services and products that will allow them to maintain physical and mental well-being during this time of uncertainty.

Why segment consumers by type?

Grouping consumers solely by demographics when looking at their buying behaviour and purchase decision-making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor International’s annual Consumer Types analysis looks beyond standard demographics and profiles distinct personality-driven consumer types at both the global and country level.

Changes in attitudes and habits can be tracked through our Consumer Types Series year-on-year, giving valuable insight into what consumers want and need, even distinguishing among those in the same demographic group.

To find out more on our 2020 Global Consumer Types, download our free white paper here.