By: Amna Abbas

    Consumers’ need to look beautiful in the long run has led to the prominence of the megatrend ‘healthy living’ in the region of Middle East & Africa. This important shift in the search for products and brands is the result of a new consumer attitude that a holistic approach is needed to be beautiful and healthy. The catalyst for this in the region is the rise in availability or natural, organic, and free-from chemical products.

    About Our Research

    Request a complimentary demonstration of our award-winning market research today.