Technology continues to impact, influence and shape how and where consumers shop. E-commerce has been the fastest growing retail channel since 2008 in the US and is expected to become the largest retail channel in the country by 2020. Retailers need to adapt their strategies to changing consumer preferences, behaviors and habits.
Shop.org, taking place September 12-14 in Las Vegas, brings together an elite group of international business leaders to explore topics, trends and the latest technologies in retail. From omnichannel to mobile innovation, attendees will learn how to optimize strategies and enhance business in today’s digitally competitive environment.
Omnichannel is a necessity for retailers
As internet retailing evolves, retailers are learning that having a physical presence provides benefits to consumers and creates operational efficiencies. Several smaller retailers have also opened retail stores or pop-ups, including Kylie Cosmetics and Graze. A physical presence also allows brands to get closer to customers in a world where in-store and online product discovery can lead to sales via the other channel. Find out which in-store technologies make the most sense for your business at Shop.org.
In-store technologies that are making a difference
Thursday, September 13 | 11-11:30 AM | Room 2303
With so many technologies already in the field, and exponentially more about to enter the market, what is right for you? This rapid-fire session will cover in-store technologies that are raising the stakes and delivering on the metrics you care about: driving traffic, converting sales and increasing revenue. You’ll hear what it is, what it does, what products it’s best suited for, and why retailers are loving it. Speakers include:
- Scott Emmons, Director and Founder, Innovation Lab, The Neiman Marcus Group, Inc.
- Jackelyn Glick, Dir., Global Retail Operations Strategy, Kate Spade
- David Munczinski, CEO and Founder, Brickwork
- Trevor Sumner, CEO, Perch Interactive
- Jeremy Bergstein, CEO and Co-Founder, The Science Project (moderator)
Technology reduces friction and improves experiences
In addition to traditional competitive strategies, retailers are finding they need a strong portfolio of technological tools to attract and retain consumers, especially on mobile devices. In a market inundated with choices and fickle consumers, retailers need to offer ways for consumers to easily find products and checkout. Retailers have also found that quick and seamless checkout is paramount. Hear from industry executives at Shop.org about new technologies are impacting the retailing industry.
Growing commerce and loyalty with voice technology
Thursday, September 13 | 3:45-4:15 pm | Room 2401
Voice recognition technology is poised to become the most immediate, relevant and revealing tool retailers will have in their quest to understand customer intent and provide the next level in seamless commerce. Join our panel of industry experts as they discuss what factors to consider when implementing voice technology, how retailers are successfully using this technology now, and what the future holds for AI-based voice recognition programming. Speakers include:
- Ryan MacInnis, Director, Marketing, Voysis
- Shrenik Sadalgi, Dir., Next Gen Experiences, Wayfair LLC
- Mark Taylor, EVP and Chief Experience Officer, DCX Practice, Capgemini (moderator)
Practices uses of AI in retail
Friday, September 14 | 11-11:30 AM | Room 2305
Mentions of Artificial Intelligence are everywhere, but how can AI actually help your business increase revenue or ROI? In this session, retail experts will separate the signal from the noise by providing concrete examples of how AI is already reshaping the entire retail landscape: from discovering customer intent, through the sale and fulfillment, and all the way to retention and loyalty programs. Speakers include:
- Brian Gill, SVP, Technology, Full Price Selling, Nordstrom
- Marc Rosen, EVP and President, Global eCommerce, Levi Strauss & Co.
Euromonitor International is a partner of Shop.org. Retailers – get 10% off registration with discount code Euroten: https://bit.ly/2II5eLU.