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Authentication services hold high promise in a tech-forward world plagued by threats of fraud, hacking and other information stealing activities. While the need for these services is being widely discussed, the actual market size and how often consumers are authenticating their identity remains widely undocumented.

In an earlier post, we introduced findings from our analysis of the volume and value of authentication moments. The new white paper “Assessing Global Authentication Opportunities” explores the results of research conducted by Euromonitor International Ltd. and Visa Inc. to quantify the authentication market and help better understand the global market value and potential for future investment This market sizing analysis estimated that 52 trillion authentication moments occurred globally in 2016 alone, valued at over US$161 billion. Opportunities are only continuing to grow as new applications and services in authentication surface every day. Download now.

  • Discover the potential value of the global authentication market
  • Learn the framework used to assess the global authentication market volume and value
  • Identify authentication moments by industry and technology that may provide opportunities
  • Understand where potential future investment opportunities lie in authentication services

Authentication is an intrinsic part of daily life. Visa recognizes the importance of authentication to consumers’ everyday lives and is focusing on the technology and products to create simple and secure ways for consumers to shop, pay and bank on their connected devices.

Learn more about how Visa is securing the future of payments.

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