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Introducing Euromonitor’s Industry Insights Series with the Voice of the Industry: Beauty and Personal Care

Euromonitor is excited to announce the launch of the Industry Insights series. In this annual series, Euromonitor surveys industry professionals across the globe to capture trends, forecasts, and innovations.

Voice of the Industry: Beauty and Personal Care

This first report in this series focuses on the beauty and personal care industry, drawing on an Industry Insights survey of 613 beauty and personal care professionals in over 57 countries around the world.

Top findings from Euromonitor’s Beauty and Personal Care Industry Insights survey include:

  • Future sales expectations among industry professionals are cautiously optimistic; 41% think value sales in their category in 2022 will be at least 5% better than in 2017.
  • Digital engagement, personalised product experiences and health-inspired beauty are expected to be the most influential trends impacting sales in the coming year.
  • In line with the above trends, nearly half of industry professionals cite health-inspired positioning, digital beauty marketing and targeting specific consumer segments as the most important features of successful new product launches in the past year.

To download the full Voice of the Industry: Beauty and Personal Care report, click here.

More on Industry Insights

Euromonitor’s Industry Insights series surveys professionals on trends and innovations across nine key industries: beauty and personal care, toys and games, non-alcoholic drinks, packaged and fresh food, retailing, home care, digital consumer trends, alcoholic drinks and consumer foodservice.

Interested in sharing your perspective in the next Industry Insights survey? Email survey@euromonitor.com with your industry focus and contact details.

 

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