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In 2017, the global rise of “#MeToo” campaigns on sexual harassment triggered a deeper call out culture, which has been heightening in 2018, as support spreads across many global causes. Euromonitor International in the beginning of the year revealed the Top 10 Global Consumer Trends to reign in 2018 and identified Call Out Culture as one of the trends to look out for. Whether it is airing a grievance on Twitter, sharing a viral message or signing an e-petition, consumers are having their say. How is this trend evolving? Is it a medium, long-term, or rather a short-term trend?

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