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Monthly Health Series: Healthy Ageing and the Supplements Trend in Asia Pacific

March 23rd, 2018

Even though the population of the Asia Pacific region is generally young, today “aging”is still on the minds of many consumers there. More people are looking into the future and making purchase decisions based on this concept. In fact, Asians are more willing to take vitamins and dietary supplements when compared to global consumers. According to Euromonitor International’s Lifestyles Survey results, over half of consumers with internet access in the APAC region responded that they took vitamin and dietary supplements at least weekly; while only one-third of global consumers responded that they took vitamin and dietary supplements at least weekly.

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Chethana ArunKumar

Chethana ArunKumar is a Survey Analyst at Euromonitor International. She is experienced in Qualitative and Quantitative research, with a focus on consumer trends, lifestyle, habits and preferences. Chethana extensively contributes to Euromonitor’s Lifestyle survey, converting the survey results into actionable insights.

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