fbpx
https://blog.euromonitor.com/wp-content/uploads/2018/05/iconEMICroppedSquare-150x150.png

By: Michelle Evans

 

A super app is an all-in-one, multi-functional mobile app with the best combining several features, including communication, search, navigation, commerce and payment into a single platform. China’s WeChat, which has nearly 1 billion users, has become the posterchild for this revolution and the example for such a social-led version. Consumers have begun to embrace these one-stop-shop apps because they offer a seamless, integrated, contextualized and efficient experience.

Join Michelle Evans, Head of Digital Consumer at Money20/20 Asia as she facilitates a workshop regarding the challenges and opportunities these potential next-generation operating systems provide commerce players.

Watch on YouTube

About Our Research

Request a complimentary demonstration of our award-winning market research today.