Technology, urbanisation and economics are reshaping the behavioral patterns of inhabitants and creating new channels of access to consumers. A new, rising middle class in emerging economies is embracing modern, urban lifestyles; technology is connecting homes to retailing ecosystems; and fewer residents per household is reshaping the way homeowners utilise their space. Learn more in our latest global briefing.
Using expertise built up across a variety of consumer segments, including digital services, appliances and sustainability, Pavel guides the Households page to analyze the latest trends and opportunities in the home space. From smart home tech to family demographics and dwelling types, Pavel brings to life the issues that impact brands and governments worldwide.