This report highlights the eight most influential food trends we expect to see 2018. With Euromonitor International’s Megatrends Framework as its core, 8 Food Trends for 2018 ranks megatrends from most to least important, while showcasing some of the latest innovations in the industry. Of these eight trends, megatrend the one with the biggest relevance for and impact on foods is Healthy Living which manifests itself in a movement away from sugar towards naturally functional food.
Pinar Hosafci drives the quality and evolution of Euromonitor’s global food industry research. As the content head of the food industry, she focuses on developing expertise and thought leadership through strong commercial engagement and strategy support across the business. Pinar has a keen interest in tech-driven innovation and plant-based nutrition. She is frequently consulted by global media and is a high profile speaker at leading events and forums. She holds a degree in Economics from McGill University and a master’s in Development Economics from London’s School of Oriental and African Studies.