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The Rise of Free-From Packaged Foods in Western Europe

January 1st, 2018

 

In Western Europe, although we see a general decline in certain mature categories, such as baked goods, meat and dairy, there is rapid growth in the market for free-from gluten, meat, and dairy products. The rise of free-from food products has been a key trend throughout 2017. Once considered niche categories, the free-from categories are now going mainstream and have more shelf-space. The main drivers responsible for this growth are the rise of the health conscious consumer, growing manufacturer activity and consumer awareness. The biggest three markets for free-from in Western Europe in value terms are Italy, the United Kingdom and Germany.

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Leonardo Freitas

Leonardo Freitas is responsible for conducting research and producing in-depth content for industries such as Toys and Games, Tissue and Hygiene and Home Care industries in Brazil. He has a bachelor’s degree in International Affairs, focused on business marketing from ESPM in São Paulo. Leonardo has more than four years of experience in business intelligence and consulting.

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Alexander Kottke

Alexander Kottke is a Research Associate in the Food & Nutrition team at Euromonitor International. He is engaged primarily in researching the packaged food and associated industries for the United Kingdom. Alex holds an MSc in International Relations and International History from the London School of Economics and Political Science.

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