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The Health and Wellness Megatrend in India: Findings from our Presentation at Fi India

By: Abhinav Anand

     

    Euromonitor recently spoke about the healthy living megatrend at Fi India 2017 and how it will shape the packaged food industry in the country up to 2030. The recent introduction of stevia-based products in the country are playing a large part in the trend, as well as the government’s new fortification standards in all major food commodities in the country. According to Euromonitor data, more than 50 percent of the growth of health and wellness food in India to 2021 will be driven by better-for-you products. View the presentation deck from Fi India here.

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