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Healthy Beverage Trends in Southeast Asia

January 9th, 2018

One of the largest trends in the beverage market in Southeast Asia is hydration. This has been apparent since 2016, when sales of products like bottled water and coconut water grew strongly across the region. Consumers are becoming more conscious about their health, and as a result, seek either water or water-like options. In Southeast Asian markets, soft drinks players are tapping into this trend by launching products such as sports drinks and functional bottled water. Some countries, such as Thailand, have implemented sugar taxes, therefore driving consumers towards beverages that have less sugar.

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Andrea Lianto

Andrea Lianto is a Research Analyst in the Drinks and Tobacco team at Euromonitor International. Based in Singapore, she manages a team of in-country analysts across developing Southeast Asian markets for syndicated research projects on Alcoholic Drinks, Soft Drinks, Hot Drinks and Tobacco. Her work involves analysing market trends, consumer behaviours and competitive landscape across these industries to produce key insights and forecasts for clients. Andrea has also been quoted by media outlets such as Bloomberg, Channel News Asia, and TODAY for her industry expertise. Andrea holds a bachelor degree in Quantitative Finance and Management from the National University of Singapore.

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