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Consumers in 2018: Key Insights

January 10th, 2018

Euromonitor International’s Consumers team is pleased to present key insights for Consumers in 2018. Global consumer spending will hit a new high of US$45.0 trillion in 2018 in constant terms with much of the growth being driven by emerging markets. These insights from our expert analysts cover digital, household, income, expenditure and population. For example, household heads aged 60+ will expand faster than any other age group, while Automated Commerce (A-commerce) will continue to grow in popularity. However, income inequality will remain a problem, polarising consumer markets for the year ahead.

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  • The mobile-first mentality will continue to gain traction. Asian nations lead the world with the predominance of mobile payments continuing in 2018, opening up a wealth of opportunities for companies looking to target consumers directly through their mobile devices;
  • The proportion of households with a car will reach the highest in history, at 38.3%, as middle class households in emerging markets continue to grow;
  • Income equality is not expected to improve across 69 out of 85 major economies whose Gini index is tracked by Euromonitor International. The income gap is set to widen the most in Japan, Hong Kong and India. Companies targeting these countries will need to adapt their strategies to find opportunities at both ends of the income scale;
  • World population growth will be driven by the 65+ age group, which will be the fastest-growing cohort with a 3.7% year-on-year expansion. The population aged 0-14 is expected to rise by just 0.8% annually in 2018. This is a result of higher female labour force participation, delaying childbirth, and rising life expectancy across the globe.
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An Hodgson

An Hodgson joined Euromonitor International in 2006. She manages research into income and expenditure as well as industry, infrastructure and environment. Her strategic analysis helps businesses gain important insight into global, regional and key emerging market trends and thereby allowing them to make more informed commercial decisions.

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Michelle Evans

As the Global Head of Digital Consumer Research at Euromonitor International, Michelle Evans oversees digital research to provide actionable insights and in-depth analyses into how technology is fundamentally changing commerce. Recognized as a thought leader in digital commerce, she was named to Innotribe’s Power Women in Fintech in 2015 and Asian Entrepreneur’s Women on Top in Tech in 2016. She regularly shares her expertise across industry events whether as a speaker, chairperson or juror. Leveraging her master’s degree in journalism from Northwestern University, she authors a biweekly column in Forbes and has been quoted in several publications globally. She follows the technological advances that are shaping the way consumers browse and buy goods and services with her specialty spanning mobile payments, digital commerce, e-commerce, m-commerce, digital marketing and social media.

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Pavel Marceux

Using expertise built up across a variety of consumer segments, including digital services, appliances and sustainability, Pavel guides the Households page to analyze the latest trends and opportunities in the home space. From smart home tech to family demographics and dwelling types, Pavel brings to life the issues that impact brands and governments worldwide.

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