fbpx

Today is International Tea Day! These are the top 15 markets for both hot and cold tea globally ranked by total volume consumption in 2016.

TOP HOT TEA MARKETS BY TOTAL BREWED VOLUME IN 2016

TOP COLD TEA MARKETS BY TOTAL RTD VOLUME IN 2016

 (MILLION LITRES)

(MILLION LITRES)

1China70.3831China15.292
2India26.872Japan6.279
3Russia26.7353USA5.63
4Pakistan19.6324Indonesia2.753
5Egypt16.2875Vietnam2.037
6Turkey14.5476Taiwan1.146
7USA12.1157Germany822,8
8United Kingdom11.2278Thailand592,6
9Indonesia11.0149Canada575,3
10Germany7.14410Italy453,6
11Japan7.05811Turkey448,9
12Uzbekistan5.32212Philippines442,9
13South Africa4.90413France313,0
14Kenya4.85514Russia303,9
15Canada4.47315Switzerland263,0

 

Source: Euromonitor International

Note: Figures include both on-trade and off-trade volume sales

Tea is the most consumed beverage on the planet

Tea is the most consumed packaged beverage globally. It is uniquely an everyday, throughout the day beverage. The category has found a way to enter all of the major occasions for packaged beverages: from hydration to refreshment, indulgence to nourishment and functional energy. This gives the tea category, in some form or another, a place in the consumer basket at all times of day. Consumer-led factors make tea a resilient retail product in uncertain times. The versatility and variety of tea-based beverage options can satisfy the growing demand for healthful, flavourful and natural beverage options.

Souce: Euromonitor International

Note: Figures include both on-trade and off-trade volume sales

Regular and organic tea reveal a shift toward healthy variants

A breakdown of consumer preferences reveals that green tea healthy variants are on the rise, at the expense of black tea. Instrumental in this shift has been the growing body of academic research supporting the perception of green tea as a healthy product, backing various health claims, from protection against specific cancers and Alzheimer’s to lowering LDL cholesterol. This has resulted in black tea losing 13 percentage points in category share within standard tea between 2003 and 2016, while green tea gained two percentage points. Organic black tea saw a decline in share of one percentage point, while green tea gained five percentage. As the health conscious consumer base continues to expand, green variants will grow more strongly than black tea, both in regular and organic variants.

About Our Research

Request a complimentary demonstration of our award-winning market research today.