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Monthly Health Series: The Rise of Beauty Supplements in Asia

December 5th, 2017

Beauty supplements are gaining traction in Asia, driven by the consumer craze in beauty and skin care. Asian consumers have a desire to achieve a true, authentic beauty and thus purchase items for skin enhancement, hair shining and cuticle glowing. Pharmaceutical and beauty companies are answering to this demand by launching products with antioxidant, anti-inflammatory and cleansing benefits such as amino acid, co-enzyme Q10, probiotic, and natural ingredients like coconut oil and turmeric.

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Sunny Um

Sunny Um is a Beauty & Fashion analyst at Euromonitor International. She focuses on consumer and industry trends in developed countries in Asia, with a keen interest in the impact of social environment on consumer behaviour. Sunny is a native of South Korea and graduate of the Hong Kong University of Science and Technology with Master of Business Administration.

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