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India’s Emerging Consumer Type: The Empowered Activist

December 13th, 2017

 

Euromonitor International’s annual Global Consumer Trends survey studies consumers based on their personal attitudes, habits and preferences. Our latest findings on Consumer Type for India discusses the “Empowered Activist”, – 20% of internet-connected Indian consumers. These consumers are important as they are concerned about environment and what they consume, therefore they are more likely to be influenced by green and eco-labelling.

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Chethana ArunKumar

Chethana ArunKumar is a Survey Analyst at Euromonitor International. She is experienced in Qualitative and Quantitative research, with a focus on consumer trends, lifestyle, habits and preferences. Chethana extensively contributes to Euromonitor’s Lifestyle survey, converting the survey results into actionable insights.

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