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Fashion Friday: Unlocking the Spending Power of Electronics for Women

December 1st, 2017

With increased access to higher education and more women entering the labour force, women are more empowered than before. The higher spending power of women is fueling the rise of the “She-conomy”.

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Karissa Chua

Karissa Chua is a Consumer Electronics Analyst at Euromonitor International. She holds a bachelor’s degree in Economics. Karissa’s research interests are in covering the competitive landscape, key industry trends, impact of changing consumer behaviour on the industry and exploring the growth potential of emerging technologies.

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