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Digital Consumer Index: India in Focus

December 27th, 2017

 

India is one of the most promising digital markets in Asia with an increasingly digitally-savvy youth population and millions more expected to come online. However, poor digital infrastructure reflected in low broadband penetration hinders realization of the country’s digital potential. India also ranks low in Euromonitor International’s Digital Consumer Index. However, the government is looking to enhance digital payments and is implementing projects to increase rural broadband coverage, which are expected to improve the digital landscape.

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Swarnava Adhikary

Swarnava Adhikary is a part of the Economies and Consumers team and works on the Digital Consumers page within E&C. He has degrees in economics and business management and takes a keen interest in the digital landscape and economic developments across the world. He has been in research for 6 years and has worked on projects focused on economic data analysis, media and finance. At Euromonitor, he covers the digital landscape and contributes strategy briefings, opinion pieces and multimedia on the digital environment in these countries. His interests include football, reading and travelling.

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