The Baked Goods category in India is dealing with changing consumer lifestyles resulting in changing demand for baked products. Western baked goods like pastries and cakes are making way into Indian snacking, and many families have started to include bread as part of their daily breakfast routine. Manufacturers are trying to address the consumer need for healthy living and creating products still address indulgence. Furthermore, consumer foodservice establishments are playing a critical role being at the forefront of the baked goods business.
Dilip Radhakrishna is a research analyst at Euromonitor International. He is a part of the industries research team and is the lead analyst for packaged foods in India at Euromonitor International. As part of his experience he extensively tracks the dynamic packaged food industry in India covering categories such as baked goods, snacks, ready meals, confectionery and more. Through his reportage he sizes the market dynamics, trends in the industry, competitor briefings and forecasts growth of various categories.