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Healthy Living Across Food and Drinks in Japan

October 9th, 2017

 

Healthy products in Japan have long emphasized low calorie content. However, Japanese consumers are increasingly basing their view of healthy eating as more than just controlling their daily calorie intake. This rising nutrition awareness is boosting the sales of products with low carbohydrates, added sugar and artificial ingredients.

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Yuri Gorai

Yuri Gorai is a country research analyst for services and payments in Japan at Euromonitor International. She has a bachelor’s degree in international politics from Waseda University. Before joining the company she had research experience in tourism industry where she built knowledge and strong networks in the industry. Professional interests include market analytics and consumer behavior.

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Megumi Matsunaga

Megumi Matsunaga is a research analyst covering Food and Nutrition industries in Japan at Euromonitor International. She holds a Bachelor’s degree in Human Geography at Queen Mary, University of London in the UK, where she researched shopping culture and cultural identity. Prior to joining Euromonitor International, Megumi worked as an online digital marketing planner which helped her gain analytical skills through marketing campaigns for high-profile clients. Megumi has spoken at international conferences including Thailand LAB International 2016.

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Akari Utsunomiya

Akari Utsunomiya is a Research Analyst for Drinks and Tobacco industries in Japan, at Euromonitor international. Akari joined Euromonitor in September 2015 after 5 years’ experience as a market researcher for quantitative and qualitative research of FMCG products. Her experience includes concept development, package/product/shelf testing, penetration/advertising research and in-depth interviews including mock-up store shopping. Professional interests include market analytics in regard to consumer behavior.

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