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By: Justas Gedvilas


The main goal of summer friendlies for football clubs is to prepare teams for the upcoming season. However, in the last few years summer friendlies have rapidly developed from a series of fairly meaningless training games to meticulously organised tournaments. Justas Gedvilas, Sports & Entertainment team lead talk about the main reasons for the growing appeal of summer friendly tournaments, including their appeal in the United States and Asia.

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