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By: Keena Roberts

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    By: Matthew Oster

    By: Carolina Ordonez

     

    Euromonitor International’s latest research in Consumer Health shows a continuation of strong growth across many over-the-counter drug categories worldwide in 2017, while broad adoption of healthy living trends has sustained growth within the supplementation marketplace – including vitamins, dietary supplements and sports nutrition. We expect these trends to deepen in the forecast period, as trends around self-care adoption, digital and mobile health, and healthy ageing will continue to expand and influence products across the industry.

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