The Fairtrade label in tea is a growing market. Generally speaking, consumers in the West tend to be more informed about ethical sourcing and some consumers are demanding it driving its popularity in markets like the US and Australia. With growth opportunities in emerging markets like China where Fairtrade is not very common as local manufacturers tend not to be aware of ethical issues and make little effort to source and market ethical products for domestic consumption. This podcast addresses what approaches manufacturers are taking in spreading the Fairtrade message and the outlook for sustainably certified tea in Asia Pacific, Australia and further afield.
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