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Fashion Friday: Chosen for Me: Emergence of Curation and Subscription Services in Japan

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By: Yuiko Mitani

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By: Yuri Gorai

As Japanese consumers struggle to find the right product in the increasingly crowded market, many take advice from experts in the industry. This has led to the increase in curation services in beauty and fashion industries, where professionals select products for the consumers or recommend certain products to purchase. Such curation services capture the delicate balance in the minds of today’s Japanese youth on expressing individual style while taking inspiration from others.

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