Topic / Industry


Content Type

Topic / Industry


Content Type

Identifying the Most Promising Digital Commerce Frontiers in Latin America

August 9th, 2017

In 2017, 57% of Latin Americans will have access to the internet. While this is a significant growth compared to a few years ago, the region still lags behind others when it comes to digital connectivity. Nevertheless, being the home for almost 635 million people, the region cannot be ignored and present attractive growth opportunities for business wanting to explore the e-commerce channel. Review the digital scenario and gain insight on where the opportunities are headed.

Download a complimentary copy of “Identifying the most promising digital commerce frontiers in Latin America” presented by Michelle Evans at Forum E-Commerce 2017.


  • Learn about trends, opportunities and challenges shaping the digital market in Latin America
  • Identify who is the digital consumer in the region
  • Understand where business opportunities lie for e-commerce



Michelle Evans

As the Global Head of Digital Consumer Research at Euromonitor International, Michelle Evans oversees digital research to provide actionable insights and in-depth analyses into how technology is fundamentally changing commerce. Recognized as a thought leader in digital commerce, she was named to Innotribe’s Power Women in Fintech in 2015 and Asian Entrepreneur’s Women on Top in Tech in 2016. She regularly shares her expertise across industry events whether as a speaker, chairperson or juror. Leveraging her master’s degree in journalism from Northwestern University, she authors a biweekly column in Forbes and has been quoted in several publications globally. She follows the technological advances that are shaping the way consumers browse and buy goods and services with her specialty spanning mobile payments, digital commerce, e-commerce, m-commerce, digital marketing and social media.



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