This video is part of Euromonitor International’s New in Retail series that showcases some of the most interesting retailing concepts from 2016. Recognizing the shift to mobile, OTP Bank, which is the largest bank in Hungary, launched an award winning app that doesn’t have any banking functions. Instead, the app allows users to pay for taxis, parking, tolls, movie tickets and food delivery, among other uses. Competition in retail can come from anywhere.

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