By: Lydia Gordon

    1. Evaluate the size and potential of any manufacturing or service industry on a global/regional/country level 2. Spot market opportunities by evaluating detailed industry statistics such as production forecasts, firmographics, cost structure and profitability 3. Analyse the structure and potential of foreign trade on a cross-country and cross-industry basis to pinpoint new opportunities 4. Create informed sales strategies by examining the corporate and economic landscape in terms of concentration/ fragmentation of the industry and the leading companies by industry 5. Identify attractive or risky industries, using Euromonitor’s unique Industry Attractiveness Index

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